This was a Packaging Design project developed for IED Barcelona during the Packaging Design Summer Course. The aim of this project was to develop a new beer concept and packaging for Estrella Damm. The beer was to be produced by Estrella in Barcelona and to be sold in Rio de Janeiro. The concept encompassed both Barcelona´s spirit and Rio´s vibe, using as inspiration the famous Rio sidewalk pavement patterns and Gaudi´s pavement patterns in Barcelona.